Vision Mission and Values | AMA (WA)
AMA (WA) | AMA Brand Colour

AMA (WA) Strategic Framework

Our Vision

The leading and trusted voice for better healthcare

Our Mission

Represent, support and advocate for doctors, patients and the community

Our Values

Leadership • Integrity • Excellence
• Collaboration • Respect

Strong Advocacy and Leadership

We will inspire medical leadership and provide a strong and independent voice, advocating for our members, our patients and the community.

Customer Focus and Valued Services

We will put our members and customers first, and deliver valued services to build long-term trust and loyalty.

Business Excellence

We will transform and modernise to operate in an efficient, scalable and sustainable manner whilst upholding the highest standards of quality and ethical conduct.

People

We will build a leadership driven and collaborative culture, that will reward performance and achieve excellence. With our core values, we will create a positive and safe work environment for our people.

Data Driven Insights

We will improve our data and digital capability to better understand, connect with and serve our members, customers and stakeholders.

Systems and Processes

We will improve systems and processes to better support our business needs whilst improving productivity and efficiency. Delivering flexible and sustainable solutions will remain a priority.