News
Make Smoking History campaign shares new chapter in the story
Tuesday July 22, 2025
Cancer Council WA has released a new wave of campaign ads as part of its WA-made Make Smoking History initiative. The updated How To Tell You campaign continues the story of a man recently diagnosed with cancer, this time focusing on the emotional moment he shares the news with a close friend.
This next chapter builds on the original message, prompting viewers to reflect not only on the toll of cancer on family, but also on the ripple effects felt by friends and loved ones.
The campaign is grounded in research showing that many people are motivated to quit smoking when they consider how a smoking-related illness could impact the people they care about.
You can view the latest campaign materials on YouTube or below:
Quitting smoking is never easy, but taking the first step can change everything. From improved health and more energy, to saving money and spending more meaningful time with loved ones, the benefits are real.
Ready to take the first step?
Visit makesmokinghistory.tips for free tools and advice to help you quit and stay quit, including:
- A free interactive Quit Planner
- The My QuitBuddy app
- Support from your GP, Aboriginal Health Worker or pharmacist
- Free confidential help via Quitline — call 13 7848 or visit quitlinewa.org.au
For more information or support materials, contact makesmokinghistory@cancerwa.asn.au.
