National Summit on Alcohol Marketing to Young People

National Summit on Alcohol Marketing to Young People

Friday 7 December 2012

The AMA – in association with the National Alliance for Action on Alcohol (NAAA) – is tomorrow hosting the AMA National Summit on Alcohol Marketing to Young People at Parliament House in Canberra.


The Summit will discuss concerns around contemporary alcohol marketing to young people – including digital marketing and new media, sponsorship of sporting and cultural events, and marketing tricks and tactics – and the participants will make a united call on the Government to establish an Inquiry into alcohol marketing to examine stronger regulation and policy. AMA President, Dr Steve Hambleton, will officially open the Summit at 10.00am.


The AMA will launch a new report – Alcohol Marketing and Young People: Time for a new policy agenda – and a Communiqué will be released at the conclusion of the Summit.


***Dr Hambleton, Julia Stafford (McCusker Centre for Action on Alcohol and Youth), and Caterina Giorgi (Foundation for Alcohol Research & Education) will be available for comment on the Summit and the Communiqué at a media doorstop in the Senate Courtyard, Parliament House, at 1.30pm.


The AMA National Summit on Alcohol Marketing to Young People will include representatives from key organisations including:

  • Foundation for Alcohol Education and Research (FARE);
  • Alcohol and Other Drugs Council of Australia (ADCA);
  • McCusker Centre for Action on Alcohol and Youth;
  • Australian Youth Affairs Coalition (AYAC);
  • Police Federation of Australia;
  • Royal Australian College of Physicians;
  • Public Health Association Australia (PHAA);
  • Australian Drug Foundation (ADF);
  • National Heart Foundation;
  • Australian National Council on Drugs (ANCD);
  • National Indigenous Drug and Alcohol Committee (NIDAC);
  • Byron Youth Service; and
  • Cancer Council of Victoria


Media are welcome to attend the Summit.
Summit Program

10.00am Official opening and introduction

  • AMA President Dr Steve Hambleton

10.10am Presentation: Deficiencies of the current self-regulatory approach and outcomes from the first Alcohol Advertising Review Board report

  • Professor Mike Daube, Professor of Health, Curtin University
  • Ms Julia Stafford, McCusker Centre for Action on Alcohol and Youth

10.30am Expert Presentations on aspects of alcohol marketing to young people

  • Professor Sandra Jones, Director of the Centre for Health Initiatives, University of Wollongong – Alcohol marketing in Australia: It’s not just ‘advertising’ that we’re failing to regulate
  • Dr Nicholas Carah, Lecturer in Mass Media and Communication, University of Queensland – Alcohol marketing and branding – new and emerging practices and regulatory implications
  • Dr Kerry O’Brien, Senior Lecturer in Behavioural Studies, Monash University –Alcohol, sport and sponsorship – a destructive mi
  • Professor Simone Pettigrew, Director, Health Promotion Evaluation Unit, UWA –The extent and nature of alcohol advertising on Australian television

12.15pm Discussion Panel Session/Q&A:

The implications of alcohol marketing and the case for policy action

A/Prof Ted Wilkes, Chair, National Indigenous Drug & Alcohol Committee;

  • Vince Kelly, President, Police Federation of Australia;
  • Professor Geoffrey Dobb, AMA Vice President and Intensive Care Specialist;
  • Dr Andrew Laming MP, Shadow Spokesman on Indigenous Health Services;
  • Judi Moylan MP, Deputy Chair, Standing Committee on Social Policy and Legal Affairs;
  • Chris Raine, Hello Sunday Morning;
  • Dr Lisa Studdert, Manager of the Policy and Programs Group, Australian National Preventive Health Agency (ANPHA);
  • Senator Claire Moore, Chair of the Community Affairs Legislative Committee;
  • Graham Perrett MP, Deputy Chair of the Standing Committee on Social Policy and Legal Affairs;
  • Senator Richard Di Natale, Greens Spokesperson on Health;
  • Senator Nick Xenophon; and
  • Dr Sharman Stone MP.


Parliamentarians including Phillip Ruddock MP, Mal Washer MP, Jill Hall MP, Senator Trish Crossin, Craig Kelly MP, Laura Smyth MP, and Luke Hartsuyker MP will attend the Summit as observers.

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