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AUSTRALIAN MEDICAL ASSOCIATION (WA)
Yesterday’s Federal Court decision to fine breast imaging company Safe Breast Imaging sends a strong message to anyone seeking to dupe Australian women, the Australian Medical Association (WA) said today.
The company was fined $200,000 for falsely promoting an alternative product to mammograms, claiming its multi-frequency electrical impedance mammograph (MEM) device could assess if someone was at risk of breast cancer.
“We welcome Justice Barker’s ruling, and feel it is a win for both the public health and health professionals,” AMA (WA) Dr Michael Gannon said.
“Justice Baker asserted that this company’s conduct could pose a grave risk of serious harm, and we could not agree more.
“Not only did this company mislead the public about its product’s capabilities, this company also assured clients that they were free of breast cancer without doing the necessary checks.
“This company put lives at risk and preyed on the vulnerability of those concerned that they may have cancer.
“We are extremely pleased that the legal system has found this dubious company at fault, and has levied an appropriate fine.
“The AMA (WA) hopes that it sends a clear message to other operators or any charlatan who thinks of trying to mislead members of our community,” Dr Gannon said.