Decision to limit LiveLighter Campaign is anti-health: AMA (WA)

Decision to limit LiveLighter Campaign is anti-health: AMA (WA)

Thursday 13 July 2017


The AMA (WA) is concerned that Facebook has moved to limit advertising from the LiveLighter Campaign on the grounds of body shaming.


“While body shaming is a significant concern in the community, obesity is one of the biggest health issues facing Australia today,” AMA (WA) President Dr Omar Khorshid said.


“LiveLighter’s ‘Grabbable Gut’ ad never intended to body shame.


“Rather it demonstrates the real dangers of obesity and urges viewers to take control of their own health.


“Coronary Heart Disease is now the leading underlying cause of death in Australia, which is no surprise give 63 per cent of the adult population is obese.


“The ‘Grabbable Gut’ campaign may be confronting to those battling with their weight, but without a significant culture shift, obesity will remain the biggest health challenge facing Australia.


“Facebook has made the wrong decision by pandering to the Health At Every Size (HAES) crowd.


“While it is unacceptable for anyone to be shamed for the way they look, LiveLighter’s campaign is an important contribution to the fight against obesity.


“The confronting imagery in the ad maybe the catalyst required for people to eat better, get active and start taking control of their health destiny,” Dr Khorshid said.

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